Paramount’s upcoming movie “If,” starring Ryan Reynolds and directed by John Krasinski, is generating a lot of buzz in the industry. With a projected opening of over $40 million on May 17th, it is set to make a significant impact at the box office. What makes this even more impressive is the fact that “If” is an original movie and it’s releasing in May, which is not typically a prime movie-going season.
The film has been receiving positive feedback from a diverse audience, including parents, children, and the 17-34 age group, especially females. This appeal was evident in the pre-release tracking, with a high score of 16 in the unaided category, indicating strong interest among moviegoers without any prompting. This level of interest even surpassed that of big franchise films like “Kung Fu Panda 4,” which opened to $57.9 million.
Comparing “If” to past films is a bit challenging due to its unique concept. While there have been original live-action films like “Marley & Me” and “National Treasure,” they are not direct comparisons due to differences in genre and target audience. However, it is worth noting that Ryan Reynolds has a track record of launching successful original films, such as “Free Guy,” which opened to $28.3 million and went on to gross $121.6 million.
Paramount’s Winning Streak
“IF” is poised to continue Paramount’s winning streak under the leadership of Brian Robbins. The studio has previously had success with films like “Mean Girls” and “Bob Marley: One Love,” and “IF” looks set to join the ranks of their successful releases. Paramount is also in talks for a potential takeover, highlighting their strong position in the industry.
In addition to “IF,” other films like Focus Features’ “Back to Black” and Lionsgate’s “The Strangers: Chapter One” are also hitting tracking. These films are expected to perform well, but the key to their success will be in their ability to draw audiences and maintain strong box office numbers, especially heading into the Memorial Day holiday weekend.
Overall, the outlook for “IF” and other upcoming releases is positive, with the potential for a successful run at the box office. The industry will be closely watching these films as they navigate the competitive landscape and aim to attract audiences in the coming weeks.
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