The Launch of Little Arrow: A New Management Company

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Holly Bott, a British agent and former Global MD of YMU Entertainment, has recently launched Little Arrow, a management company aimed at providing services for a selective group of clients. The company has already attracted high-profile clients such as Traitors host Claudia Winkleman, broadcasters Gabby Logan and Emma Barnett, and designer Anya Hindmarch.

Little Arrow sets itself apart by positioning itself as a business development hub in addition to a traditional talent management company. This unique approach is intended to support clients in navigating the ever-changing media landscape and exploring new opportunities for growth and success. Holly Bott’s experience working with a diverse range of talents at YMU, including Davina McCall, Fearne Cotton, and Tom Daley, showcases her ability to guide and execute successful careers in the entertainment industry.

The launch of Little Arrow has been met with anticipation in the London agenting scene, with industry insiders eager to see the impact of Bott’s new venture. The backing of UK-based drama production company Archery Pictures, known for its work on projects like Operation Mincemeat and Riviera, further solidifies Little Arrow’s position in the industry. Archery CEO Kris Thykier’s endorsement of Bott’s vision for a management company that focuses on business development highlights the potential for innovation and growth in the entertainment industry.

Prior to her role at YMU, Bott’s experience as a Senior Planner at Sony Music/SYCO, where she worked with artists such as One Direction and Little Mix, demonstrates her strategic acumen in navigating the complex world of entertainment. With Simon Cowell, founder of SYCO, remaining with YMU, Bott’s departure and the launch of Little Arrow represent a new chapter in her career and a promising new direction for the management company.

The launch of Little Arrow signals a new era in talent management and business development in the entertainment industry. Holly Bott’s unique approach and track record of success make her a formidable force in the industry, and clients can expect personalized, strategic guidance to help them achieve their career goals. As Little Arrow establishes itself as a key player in the industry, the future looks bright for both the company and its roster of talented clients.


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