NEON’s latest release, Longlegs, has taken the industry by storm with its unexpected success in Thursday previews. Box office sources are reporting a staggering $2.5M-$3M in previews for the serial killer horror movie, sparking excitement and anticipation among distributors and moviegoers alike. This marks a significant milestone for NEON, known for its Palme d’Or winning films, as it surpasses the previous record set by the thriller Immaculate last spring.
With such a strong start, industry experts are now speculating about the potential opening weekend for Longlegs. Initial predictions placed the film in the high single digits, but with the current momentum, there is talk of a $10M-$15M debut. Some are even suggesting that Longlegs may outperform other highly anticipated releases, such as Fly Me to the Moon starring Scarlett Johansson and Channing Tatum.
The Mystery Behind Longlegs
Longlegs follows the story of an FBI agent, played by Maika Monroe, as she delves into an unsolved serial killer case with supernatural elements. The film promises unexpected twists and turns, with Nicolas Cage also making a mysterious appearance in the cast. NEON has taken a unique marketing approach by keeping Cage out of promotional materials and building anticipation through cryptic clips and trailers.
NEON’s marketing team has gone above and beyond to create buzz around Longlegs, including a partnership with Alamo Drafthouse Brooklyn. In a daring move, teens were invited to a special screening of the film without parental supervision, with “bloody nuns” standing in as chaperones. This bold tactic has generated additional intrigue and excitement for the movie, setting it apart from traditional marketing campaigns.
Overall, Longlegs’ unexpected success in Thursday previews is a testament to the film’s unique premise and compelling performances. As anticipation builds for its official release, it’s clear that NEON has a potential hit on its hands with this chilling and captivating thriller.
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