BritBox International has recently appointed Diana Pessin as its Chief Marketing Officer, a strategic move that is set to reshape the marketing landscape for the UK drama streaming service. Pessin, with her extensive background in media strategy and audience analytics, brings a wealth of experience to her new role. Her tenure at Warner, where she played a pivotal role in launching HBO Now and HBO Max, has positioned her as a seasoned executive in the industry. With her new responsibilities at BritBox International, Pessin is poised to lead the marketing efforts for the platform’s content offerings and brand positioning.
Prior to joining BritBox International, Pessin served as the SVP of Global Marketing at NextPhase Advisors, a consultancy firm. Her impressive track record includes spearheading successful campaigns for popular shows like Archie, Payback, and Murder is Easy. Pessin’s strategic acumen and ability to identify growth opportunities have been instrumental in driving results for the platform. Additionally, her role in securing a sponsorship deal with BAFTA underscores her knack for forging strategic partnerships in the industry.
As the newly appointed CMO, Pessin will oversee all marketing activities at BritBox International, ranging from brand marketing to creative campaigns and growth initiatives. Her comprehensive approach to marketing, informed by years of experience in media and entertainment, is expected to steer the platform towards continued growth and expansion. With a focus on enhancing the brand’s visibility and engagement, Pessin is set to unveil a brand refresh and launch new series like Passenger, featuring acclaimed actress Wunmi Mosaku.
In addition to her marketing responsibilities, Pessin will play a key role in forging content partnerships and securing acquisitions for BritBox International. The recent acquisition of North American rights to The Inheritance, a top-rated drama series from Channel 5, showcases the platform’s commitment to offering premium content to its subscribers. With distribution deals in Ireland, the Netherlands, and other European markets, BritBox International is poised to expand its global footprint under Pessin’s leadership.
Diana Pessin’s appointment as Chief Marketing Officer at BritBox International marks a significant turning point for the platform’s marketing strategy and growth trajectory. Her deep expertise in media marketing, combined with a proven track record of successful campaigns and partnerships, positions her as a formidable force in the industry. As BritBox International continues to evolve and expand its content offerings, Pessin’s leadership is set to play a pivotal role in shaping the platform’s future success.
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