SXSW London is set to make its European debut in 2025, with dates scheduled for June 2-7. The festival will take place across 20 different venues in the vibrant Shoreditch area of east London. This spinoff of the celebrated Austin festival will feature a variety of programming including tech, music, screen, and general arts.
Organizers of SXSW London are actively seeking submissions from UK artists who are interested in showcasing their work at the festival. A platform will be launched in the fall for artists to submit their ideas for consideration by the programming team. Additionally, a skills development programme is planned to take place after the event, providing artists with valuable opportunities for growth and networking.
SXSW London has recently welcomed a number of new hires to the team. Anna Bogutskaya has joined as Head of Screen, bringing with her extensive experience from organizations such as BFI, Edinburgh International Film Festival, and Fantastic Fest. Beth Greenacre is now serving as Visual Arts Advisor, having previously curated the David Bowie collection and various exhibitions. Clare Morris, former Cannes Lions Festival of Creativity marketing lead, has come on board as Director of Marketing and Communications.
Randel Bryan, Managing Director of SXSW London, expresses excitement for the upcoming festival. He highlights the unique format of the London event, with concurrent programming in conference, music, screen, and arts. The festival aims to provide diverse networking opportunities for attendees from various industries. Bringing SXSW to the streets of Shoreditch will create a one-of-a-kind experience, showcasing creativity in both indoor and public spaces.
While SXSW London is set to take place in June, the original SXSW in Austin, Texas, will run from March 10-15. The two events will offer attendees distinct experiences and programming, adding to the global presence of the SXSW brand.
Overall, the launch of SXSW London in 2025 promises to be an exciting addition to the festival calendar, providing a platform for UK artists to showcase their work and offering attendees a unique and diverse cultural experience. With a strong team in place and a vision for innovation, SXSW London is set to make its mark in the music, tech, and arts scene.
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