In an exclusive move, Thierry Lachkar, the CEO of ITV Studios France, has taken on the responsibility of overseeing Tetra Media Studio, a prominent French drama indie production company. This decision comes in the wake of the departure of long-time leaders Jean-François Boyer and Sébastien Borivent from Tetra. Lachkar, along with ITV Studios France COO Céline Roux, will now lead the day-to-day operations at Tetra, which was acquired by ITV Studios seven years ago. This change in leadership signals a new direction for Tetra Media Studio, which has been behind some of France’s most popular TV dramas over the years.
Lachkar’s arrival at ITV Studios France in 2021 marked a significant shift in the company’s strategy towards scripted content. In a recent interview, Lachkar expressed his ambition to expand ITV Studios France’s repertoire and delve further into scripted programming. He emphasized the importance of setting up a dedicated drama department and exploring opportunities to collaborate with other ITV Studios divisions, particularly in the UK, to adapt successful scripted formats for the French market.
Since taking the helm at ITV Studios France, Lachkar has spearheaded a rapid expansion of cross-genre production by hiring additional staff and freelancers. This initiative has enabled the company to not only continue producing established shows like The Voice France and Four Weddings, but also to venture into new territories with projects such as France’s version of Destination X. Additionally, Lachkar has expressed a commitment to developing more brands and exploring opportunities for documentary content within the company.
Lachkar’s vision for ITV Studios France is clear: to cement its position as a leading production company in the French market and to drive innovation in scripted programming. By leveraging his experience in international co-productions and his strategic partnerships within the ITV Studios network, Lachkar aims to bring fresh ideas and formats to the table while staying attuned to the preferences of broadcasters and audiences alike.
One of the key pillars of Lachkar’s approach is collaboration, both within ITV Studios France and with external partners. By fostering a culture of teamwork and creative exchange, Lachkar believes that the company can unlock new opportunities for growth and create compelling content that resonates with viewers across different platforms. With Céline Roux by his side, Lachkar is confident that they can navigate the evolving landscape of the entertainment industry and chart a course towards continued success for ITV Studios France.
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