Sony Pictures is looking to cater to the underserved female moviegoing audience with Apple Original Films’ latest romantic comedy, “Fly Me to the Moon.” Directed by Greg Berlanti and written by Rose Gilroy, the film stars A-list actors Channing Tatum and Scarlett Johansson in a stylish and intriguing storyline. Johansson plays a bold ad executive who finds herself roped into creating a backup plan for NASA’s 1969 moon landing, all while forming a connection with Tatum’s character, a launch director. Despite facing tough competition from other movies, “Fly Me to the Moon” is expected to have a solid opening weekend with a projected $12 million box office revenue.
“Fly Me to the Moon” is just one of three movies that Sony has secured distribution rights to from Apple Original Films. By partnering with Apple, Sony aims to bring more attention to their films and attract a wider audience. These collaboration deals are part of Apple’s strategy to create buzz around their movies before they hit their streaming service. With a theater count of 3,300 and positive reviews, Sony is hoping to draw in viewers looking for a captivating cinematic experience.
Despite the buzz surrounding “Fly Me to the Moon,” Illumination/Universal’s “Despicable Me 4” is expected to dominate the weekend box office with a projected $33 million in its second weekend. The highly successful animated franchise continues to draw in audiences, overshadowing other newcomers. However, “Fly Me to the Moon” is anticipated to hold its own against tough competition, with estimates placing it behind Disney/Pixar’s “Inside Out 2” in its fifth weekend. With strong performances from other films, Sony is banking on the appeal of “Fly Me to the Moon” to resonate with moviegoers.
In addition to Sony’s film, Neon is set to introduce “Longlegs” to audiences this weekend. Directed and written by Oz Perkins, the R-rated genre film stars Nicolas Cage and Maika Monroe in a gripping narrative that promises to keep viewers on the edge of their seats. With a mysterious marketing campaign and positive reviews, “Longlegs” could be a surprise hit at the box office, potentially outperforming expectations. Neon’s previous success with “Immaculate” demonstrates their ability to bring unique and engaging films to audiences.
As Sony Pictures gears up for the release of “Fly Me to the Moon” and Neon debuts “Longlegs,” the weekend box office is shaping up to offer a diverse selection of films for moviegoers. Sony’s focus on attracting women viewers with a compelling romantic comedy showcases their commitment to catering to different audiences. Meanwhile, Neon’s entry adds a darker and mysterious element to the mix, promising audiences a thrilling experience at the cinemas. With strong contenders like “Despicable Me 4” and “Inside Out 2” in the mix, the weekend box office is sure to provide something for everyone to enjoy.
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