The highly anticipated Twisters reboot, based on the 1996 Amblin feature co-written by Michael Crichton, has kicked off with an impressive $7M in preview earnings. This includes revenue from fan Imax/PLF showtimes on Wednesday night and previews starting at 5 p.m. on Thursday. The response from both critics and audiences has been overwhelmingly positive, with a certified fresh rating of 78% on Rotten Tomatoes, far surpassing the original movie’s ratings of 67% from critics and 58% from the audience.
Initial forecasts for Twisters projected a $50M+ opening weekend, but with the movie resonating strongly in the heartland, industry experts are now speculating that the film could potentially reach $60M. The $7M generated from preview screenings on Wednesday and Thursday indicates a promising start. In comparison, the previews for 20th Century Studios/Disney’s Kingdom of the Planet of the Apes brought in $6.6M, leading to a $58.4M three-day total. However, Twisters seems poised for even greater success, credited in part to the appeal of heartthrob Glen Powell.
Social Media Impact
Twisters has made a significant impact on social media platforms, with a combined social media universe of 341M across TikTok, Facebook, X, YouTube, and Instagram. This figure surpasses the average for action-adventure films by 3%. Key social media influencers for the film include stars Anthony Ramos with 2.5M followers, Daisy Edgar-Jones with 1.9M followers, and Glen Powell with 1.8M followers. The strong social media presence has undoubtedly contributed to the buzz surrounding the movie.
International Success and Expansion
Warner Bros. is overseeing the international distribution of Twisters, with the film already grossing close to $13M from 38 markets. An additional 38 markets are set to open this week, including major territories like France, Germany, Italy, Spain, the UK, and China. Projections suggest that the overseas total could reach $45M or beyond, highlighting the broad appeal of the film beyond domestic borders.
In terms of environmental disaster movies, Twisters is on track to join the ranks of successful titles like Roland Emmerich’s The Day After Tomorrow, which opened at $68.7M, and 2012, which debuted to $65.2M. With promising estimates and positive word-of-mouth, Twisters is poised to make a significant impact on the box office in the coming weeks.
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