The long-awaited sequel to the iconic Beetlejuice movie, directed by Tim Burton and starring Michael Keaton, has exceeded expectations with a whopping $12M in both Wednesday and Thursday night previews. This strong start has set the stage for what could potentially be a successful box office run.
When comparing Beetlejuice Beetlejuice’s preview earnings to other blockbuster films, it is evident that the sequel is off to a great start. It comes close to the $13.5M preview cash earned by 2017’s It, which went on to break records with a $123.4M opening weekend. Additionally, it surpasses the $10.5M made by It: Chapter Two in 2019, which holds the second-highest September opening with $91M.
One interesting aspect to note is the demographic breakdown of Beetlejuice Beetlejuice’s audience. The movie skews heavily towards a female audience, which sets it apart from other films like Dune: Part Two, which leaned more towards male viewers. This could potentially play a role in the film’s overall success in terms of box office numbers.
Despite the strong box office performance, it is essential to consider the critical reception of Beetlejuice Beetlejuice. The film currently holds a 78% certified fresh rating on Rotten Tomatoes from critics, with an audience score of 87%. This is comparable to the original 1988 movie, which also received an 82% rating from both critics and audiences.
Tim Burton, known for his unique and imaginative style, has not delved into sequels often throughout his career. Beetlejuice Beetlejuice marks only the second sequel he has directed, following 1992’s Batman Returns. This could be a contributing factor to the heightened interest and anticipation surrounding the film.
Beetlejuice Beetlejuice has seen a wide release in theaters, with showings in premium formats such as Imax, ScreenX, 4DX, Dolby, Dbox, and PLFs. This extensive distribution strategy, along with the positive word of mouth, could contribute to the film’s success in attracting a diverse audience.
Beetlejuice Beetlejuice’s impressive start at the box office sets the stage for what could be a successful run for the long-awaited sequel. With a strong female skew in the audience, positive critical reception, and a wide-reaching distribution strategy, the film is poised to exceed expectations and potentially outperform its predecessors.
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