Netflix is making significant strides in bolstering its Chinese-language content slate, with a strong focus on Taiwan. Maya Huang, the streamer’s head of Chinese Language Content, recently unveiled the team’s originals strategy in Taiwan. One of the highlights of this strategy is the upcoming series “Born for the Spotlight,” which features Taiwanese actresses Hsieh Ying-xuan and Cheryl Yang in leading roles. This 12-episode series, directed by Yen Yi-wen and produced by Olive Ting, is set in the competitive world of showbiz where best friends turn into bitter rivals.
“Born for the Spotlight” is set to have its world premiere in the On-Screen section at the prestigious Busan International Film Festival. Following its festival debut, the series will be available for streaming on Netflix starting November 7th. This marks a significant moment for Taiwanese cinema, showcasing the collaboration between talented actors and filmmakers in the region.
Maya Huang emphasized Netflix’s commitment to prioritizing its local audience in Taiwan. She mentioned that the streamer is actively seeking stories that resonate with the Taiwanese viewers, rather than focusing on a broader diaspora. By highlighting upcoming titles like “The Resurrected” and “Forget You Not,” Huang reiterated the importance of catering to the cultural and historical nuances of the Taiwanese audience.
One of Netflix’s key strategies in Taiwan is investing in local talent and production capabilities. Huang mentioned the Netflix Fund for Creative Equity initiative, which aims to collaborate with the Taiwan Creative Content Agency (TAICCA) to support local creators. By working closely with Taiwanese talent, Netflix aims to elevate the quality of storytelling and production standards in the region.
Huang cited the Netflix series “Copycat Killer” as a prime example of leveraging Taiwanese talent for global success. Adapted from a Japanese novel, the series was able to resonate with both local and international audiences. This showcases the creative prowess of Taiwanese creators in understanding universal themes and genres that have a broad appeal.
Netflix’s focus on Taiwan as a hub for Chinese-language content reflects the streamer’s commitment to diversifying its offerings and engaging with local audiences. By investing in local talent, forging partnerships, and showcasing unique stories, Netflix is paving the way for a more inclusive and culturally rich entertainment landscape.
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