The highly anticipated Disney/Marvel Studios film, Deadpool & Wolverine, is generating a lot of buzz in the box office tracking world. NRG, Screen Engine, and other tracking services are forecasting a domestic opening of $160 million to $165 million for the R-rated film. This projection not only surpasses the best opening of the year but also sets a new record for the highest opening for an R-rated movie.
Although initial projections from tracking service Quorum hinted at a $200 million opening, the current predictions are still impressive. The first Deadpool movie, released in 2016, currently holds the title for the biggest R-rated opening with $132.4 million. Despite not reaching the $200 million mark, Deadpool & Wolverine is poised for a fantastic start.
One aspect that some tracking services may be overlooking is the potential walk-up business from Latino and Hispanic moviegoers. This demographic has the power to significantly boost the box office performance of Deadpool & Wolverine beyond current expectations. Disney remains confident in the film’s ability to attract a wide range of audiences, with presales already showing strong numbers.
While Deadpool & Wolverine primarily appeals to a male audience, Disney is actively working to expand its reach to female viewers. A recent social media post from Ryan Reynolds, who plays Deadpool, teased a possible appearance from Taylor Swift in the movie. This move suggests that the film’s marketing team is exploring unique and creative ways to attract a broader audience.
As the release date approaches, the cast and crew of Deadpool & Wolverine are embarking on a global tour to promote the film. The tour kicked off in Shanghai, where fans had the opportunity to interact with Reynolds, Hugh Jackman, and director Shawn Levy. This global promotional campaign is aimed at generating excitement and anticipation for the film’s opening on July 26th.
Deadpool & Wolverine has the potential to break box office records and set a new standard for R-rated movies. With strategic marketing efforts and strong audience interest, the film is positioned for a successful opening weekend. As the summer movie season heats up, all eyes will be on Deadpool & Wolverine to see if it truly kicks off the season with a bang.
Leave a Reply